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I help real-world coaches...
Build Confident, Evidence-Based Training Systems
Without Second-Guessing Themselves, Risking Athlete Injury, or Feeling Like an Imposter.
Build better athletes. Become a coach you’re proud of. Finally, feel confident in your coaching — and your program(s).
Start Your Journey
Not sure where to get started? Here's where most people start their journey!
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Built To Coach
A no-fluff playbook for real-world coaches who want to train athletes smarter, safer, and with purpose. Inside, you’ll get proven systems without the guesswork, overwhelm, or burnout. If you’re ready to coach with confidence and finally feel in control of your program, this book will show you how.
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Clarity Call
No risk, No obligation. Just me helping you on your fitness journey. We’ll roll up our sleeves and see what makes the most sense for you and your program. You’ll be amazed at how easy and painless it really is to reach your fitness goals.
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Thrive
What if everything you thought you knew about getting fit, staying healthy, and feeling strong… was due for an upgrade? Thrive isn’t just another fitness book—it’s a new standard. No gimmicks. No hype. No “one-size-fits-all” shortcuts.
What People Are Saying About Alan
"Alan Smith’s reputation as a top-notch coach is well deserved. His ability to bring out the best in his athletes is a result of his tireless efforts and expertise. I’ve had the pleasure of witnessing Alan‘s coaching firsthand, and I can confidently say that he’s one of the most passionate and effective coaches out there. What sets Alan apart from other coaches is his genuine care and concern for his athletes. Alan is more than just a coach: He’s a trusted advisor, a confidant , and a friend. Alan is one of the best in the game, his commitment to providing a solid foundation and fundamentals is unparalleled. He not only prepares his athletes for their sport, but also instills in them, the mental toughness needed to succeed. Alan‘s approach to athletic development is truly impressive. His ability to equip athletes with mental and physical strength is a testament to his expertise. I love the energy and passion that Alan brings to training. He’s making a real difference in the lives of athletes everywhere."
Rebecca
"Coach Alan made me stronger, faster, and more confident. With what started as a simple analysis of my abilities, he figured out my weaknesses and worked to make them better. He helped my chronic knee pain go away, and before every workout he made sure I was feeling my best before pushing me. I became more mobile, which helped me be a better, more versatile athlete, and I'm able to take the workouts he took me through and exercise those same principles now. He helped me with my confidence in my sport which helped my performance drastically. Always a motivator, never tore me down. He would never yell or get upset, but he definitely has the respect from every single one of his athletes."
Haley
"We are so grateful for the incredible guidance and support that Coach Alan Smith has provided. He is not only highly knowledgeable and professional but also truly caring in the way he works with kids. Coach Alan has helped to help my son Kingsley improve his bodybuilding, strength, flexibility, and jumping ability. His ability to connect with young athletes while pushing them to reach their potential is remarkable. Under his coaching, Kingsley has grown both physically and mentally, gaining confidence along with skill. We couldn’t ask for a better coach and role model."
Peter
"I can't speak highly enough about the Alan Smith Athletic Consulting and performance program. I mean, Alan and I go years back together, not only understanding the value of training young athletes in the different skill sets, but going from the ground up, really working in the athleticism part, mobility part, speed, strength. The thing with Alan is he knows the science behind it, but he also has the eye that no one else that I know really has the eye to really see what the athlete is doing right, wrong, and then being able to fix it.
Another thing I love about Alan is his energy out here when he’s with any athlete or our college team, and our prospect camps, every time I see you, it just energy, energy, energy. But the content of what he brings along with his energy, but he also brings the knowledge of how to actually get athletes better while keeping them safe.”
Julie
Ex Olympic Gold Medalist and College Coach
"Alan knows his stuff, so for me, I know that the athletes are in good hands when they work with Alan. He knows the science and he really understands the science behind the movement. So I appreciate that when he works with our athletes, he’s not just coming up with drills, He have a very scientific approach for why he does what he does , and then he applies it specifically to our sport. So I think that's something that makes him very unique is that he has the ability to take the movements and apply them specifically to each sport, to help our athletes. So he's the best. Thank you so much. He's great!”
Joanne
Head College Coach
"My 17-year old son has been weight/athletic training with Alan for over six months. Alan’s methods are fantastic for young athletes. His vast knowledge on weight training, body movement and mental mindset prepared my son in a short amount of time to be ready to play football (Varsity) for the very first time. Perseverance, hard work, attitude and positivity are the staples that Alan preaches in his training sessions to prepare these young men both physically and mentally for the challenges ahead. Simply put Alan is a master at his craft! Thank you Alan!”
Craig
"Alan has been working with my 11-year-old son since he dislocated his knee at the beginning of the summer. From day one, Alan’s knowledge and focus on safety gave us confidence that my son was in great hands. He challenges my son to push beyond what he thought he was capable of, while still making sure everything is done safely and correctly.
Now, four months down the line, the progress has been incredible. Alan worked hand in hand with my son’s physical therapist, and as a result, he is returning to his sport stronger and smarter than before. Beyond the training, Alan has been a positive role model—someone my son trusts, looks up to, and truly enjoys spending time with. He actually looks forward to every session because he can’t wait to see Alan and train with him.”
Danielle
"Alan is one of a kind. Whether you are looking for a personal trainer, nutrition support, athletic training, physical therapy or a combo of all Alan is knowledgeable and experienced in all. He has been not just a trainer to my children but a mentor. He's honest and ethical. He wastes no time in sessions and keeps things fresh and challenging. My oldest son has grown so much athletically, physically, and mentally while working with Alan. As a parent I trust my kids are in amazing and gifted hands when training with Alan."
Alisha
“Alan has been a tremendous help with getting my kids to the next level. My daughter is going to her dream college to play softball and my son is currently playing at the high school level. Alan is able to create specific exercises targeted to improve baseball and softball skills. And most importantly he’s able to instill and give them more confidence.”
David
Hey Coach! Just wanted to let you know that after watching your video of you teaching at Azusa back in February and realizing how much I'd miss the court I've decided to switch my major to Kinesiology. Just wanted to let you know and thank you because being coached by you and seeing your impact on so many athletes was a huge reason I decided to do it so thank you! And hope you are doing well!!
Sarah
As a college student athlete
just wanted to say i'm very thankful for Alan and for the opportunity to train with him. He’s absolutely so encouraging and inspiring to not only me but so many others. Much respect for you Coach Alan.
Chris
About
Alan Smith
Alan Smith is a fitness entrepreneur, author, and consultant who helps coaches and educators build respected, results-driven athlete development systems.
Alan Smith is a respected fitness entrepreneur, sports performance consultant, and author known for helping real-world coaches and educators cut through the noise and build training systems that actually work. With a background rooted in strength, speed, and athlete development, Alan has spent decades working with coaches at every level — from brand-new college grads to veteran parent volunteers running club teams.
He understands the doubt, the confusion, and the fear of “not knowing enough.” That’s why he focuses on what matters most: giving coaches the tools, structure, and confidence to lead with clarity and program with purpose.
Through his practical frameworks — including the Performance Pyramid and LTAD-based systems — Alan helps coaches design smarter sessions, prevent injuries, communicate better with athletes, and finally feel proud of the programs they run.
Whether he’s consulting with schools, speaking at events, or coaching in the trenches, Alan’s mission stays the same:
"Equip coaches to train athletes better — and lead with confidence, not guesswork."
Get your copy of BUILT TO COACH today!
Alan Smith is a fitness entrepreneur, author, consultant, and trusted advisor to coaches, educators, and sport professionals who are serious about building credible, evidence-based athletic development systems that earn respect, deliver results, and elevate their impact.
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